Executive. Founder. Writer.

JonahMcIntire.

Leadership, technology, and logistics

I build and run businesses in logistics tech. I write and host conversations about the systems, economics, and leadership decisions that make technology useful.

Explore my experience Read & listen

Chief Product & Technology Officer
Transportation & Logistics, Trimble

Where I spent my career

Trimble/Transporeon/TNX Logistics/GT Nexus/Clear Abacus

01 / Experience

A builder's
perspective.
An operator's
experience.Experience

From running logistics to founding software businesses, then leading product and technology at enterprise scale.

View LinkedIn chronology

June 2021–presentTransporeon → TrimbleCurrent

Trimble / Transporeon

Chief Product & Technology Officer

Transportation & Logistics, Trimble · current role

Leading all the staff who conceive, design, build, or maintain software in the Transportation & Logistics segment of Trimble

Joined Transporeon in June 2021; progressed through larger sourcing and data-insights product organizations.
Took overall product leadership of Transporeon in 2023.
After selling Transporeon to Trimble, expanded role again to all of their Transportation & logistics segment.

2023Overall product leadership, Transporeon

By Sep 2024Chief Platform Officer

By Sep 2025Trimble segment CPTO

2016 - 2021

TNX Logistics

Co-founder & Chief Executive Officer

AI-based transport procurement

Built a spot-procurement software business using data science to support road-freight purchasing. VC backed and then acquired by Transporeon in 2021.

2014–2015 projects

GT Nexus

Sr Director - Presales Consulting

Helped sell seven-figure supply-chain visibility and trade-finance solutions and on developing product and solution expertise across the sales organization.

Solution design for Syngenta’s global 4PL connectivity and visibility program, 2014.
Developed GT Nexus sales training combining classroom learning and spaced repetition, 2015.

2012–2013

Clear Abacus

Co-founder

Cloud-based transport optimization

Founded an early cloud transport-optimization business. We identified the potential to bring massive parallelisation to transport planning and complex routing decisions. Bootstrapped, then acquired by GT Nexus in 2013.

Earlier experience - 2007 to 2012

Panalpina · Manhattan Associates · Build-a-Bear Workshop

Supply-chain operations & enterprise technology

International operating and implementation experience

Earlier work included global logistics leadership at Build-a-Bear Workshop and business-unit launches for Manhattan Associates and Panalpina.

Selected projects include a UK distribution-center implementation (2009) and supply-chain visibility and warehouse-optimization work in Asia (2010–2011).

Education & languages

University of Missouri–Columbia

BS: 1999–2003 , MS:2004-2006

English & French · native / bilingual; German · limited working; Dutch · elementary

Published book

Supply Chain VisibilityFrom Theory to Practice

Author · Routledge
A framework for connecting supply-chain visibility to business decisions.

Explore the book

A few starting points

How I think about these domains.

Author · 2026

The agent that knows who it works for (opens in a new tab)

Enterprise agents, operational safety, and the question of who an AI colleague ultimately serves.

Read essay

Author · 2026

Single Threading: How to organise people (opens in a new tab)

Lessons from leading progressively larger teams: clear ownership, fewer dependencies, and responsibility for business outcomes.

Read essay

Guest · 2026

AI Strategy Mistake: Why MUST Your Org Chart Change in 2026. (opens in a new tab)

Organizational design for AI-enabled work: ownership, small generalist teams, expertise, and incentives.

Listen to conversation

02 / Ideas & conversations

Writing. Discussions.

Essays, hosted and guest conversations, a book, and public presentations. Explore by subject, or follow my ideas as they developed over time.

76 distinct publications

51 articles · 15 podcasts · 6 videos / seminars · 1 book · 3 presentations

76 worksGrouped by primary topic

The publication collection is listed below, newest first, with undated works last. Enable JavaScript to switch views or use search and filters.

01 Aug 2026 — The agent that knows who it works for
Author · We’ll Be There Soon · Enterprise agents, operational safety, and the question of who an AI colleague ultimately serves.

07 Jul 2026 — One AI agent, endless transportation possibilities
Guest · Trimble / FreightWaves · A FreightWaves conversation about agents that act across systems, rather than another collection of disconnected tools.

25 Jun 2026 — AI Strategy Mistake: Why MUST Your Org Chart Change in 2026.
Guest · The Schelling Point · GSBN · Organizational design for AI-enabled work: ownership, small generalist teams, expertise, and incentives.
Watch on YouTube

22 Jun 2026 — Part 2: Interview with Vivek Vennelakanti
Conversation · We’ll Be There Soon · A second long-form conversation exploring AI and the design of product and engineering organizations.

17 Jun 2026 — The Apex: Thoughts on the SaaS Apocalypse
Author · We’ll Be There Soon · Why the success of AI-native software businesses may also challenge the durability of the SaaS model.

10 May 2026 — What it means when costs fall 99%
Author · We’ll Be There Soon · An argument about how dramatically lower software-creation costs could reshape enterprise software.

30 Apr 2026 — Interview: Jonah McIntire & Vivek Vennelakanti
Conversation · We’ll Be There Soon · A long-form discussion of AI, software creation, product roles, and organizational design.

17 Apr 2026 — The Seniority Trap: How to organise people
Author · We’ll Be There Soon · Leadership and professional expertise in an age when more specialist work can be automated.

13 Apr 2026 — Trios of Generalists: How to organise People
Author · We’ll Be There Soon · Rethinking the shape of product and engineering teams for the AI age.

12 Apr 2026 — Single Threading: How to organise people
Author · We’ll Be There Soon · Lessons from leading progressively larger teams: clear ownership, fewer dependencies, and responsibility for business outcomes.

04 Feb 2026 — SaaS new playbook to win.
Guest · The Schelling Point · GSBN · A discussion of software economics, AI colleagues, and the changing competitive requirements for enterprise software.

31 Jan 2026 — Unsupervised Coding is Here
Author · We’ll Be There Soon · What changes when engineers can delegate coding work and concentrate on direction, supervision, and review.

20 Jan 2026 — AI Is Eating the Back Office: Trimble’s Spicy Takes on the Future of Logistics
Guest · Loaded and Rolling / FreightWaves · Thomas Wasson and Jonah discuss AI, software, and the future of logistics work at Trimble Insight 2025.

23 Dec 2025 — The Road Ahead: What Trimble Innovations Mean for Transportation with Jonah McIntire
Guest · The Logistics of Logistics · A conversation with Joe Lynch about transportation technology, connected platforms, and the adoption of AI.
Watch on YouTube

23 Dec 2025 — The Product Manager Role in the AI Age
Author · We’ll Be There Soon · How AI-driven changes in software economics alter the contribution expected from product managers.

26 Oct 2025 — The Six Frontiers of Logistics Utopia
Author · We’ll Be There Soon · A case for more ambitious visions of what a successful logistics system could become.

21 Oct 2025 — Phygital: Can the Logistics Industry Thrive by Connecting the Physical and Digital Worlds?
Author · Talking Logistics · Connecting physical operations and shared digital platforms to improve coordination across the transportation network.

01 Jul 2025 — AI for smarter, more efficient and resilient business
Guest · Logistics Business Conversations · A discussion with Peter MacLeod about useful generative AI, imperfect operational data, and changing logistics workflows.
Open Transporeon’s episode page

06 Apr 2025 — Worlds Enough, and Time
Author · We’ll Be There Soon · Moving from the idea of logistics agents to the technical and organizational work of making them useful.

11 Mar 2025 — Delphi Knows—But Won’t Tell
Author · We’ll Be There Soon · Why an AI colleague needs discretion about what to share, with whom, and when.

04 Mar 2025 — When Echo Exceeds Voice
Author · We’ll Be There Soon · Looking beyond the technology itself to the business and organizational consequences of generative AI.

25 Feb 2025 — Now You See It, Now You Don’t: The Death of Supply Chain Visibility as a Category
Author · We’ll Be There Soon · Why visibility may become an embedded capability rather than a standalone software category, and what that means for vendors.

2025 — Trimble’s Jonah McIntire FreightWaves 2025 3PL Summit Interview
Guest · Trimble / FreightWaves · An interview about AI and the evolution of transportation and logistics technology.

17 Aug 2023 — Design Is How It Works
Author · We’ll Be There Soon · Product design, software as a theory made tangible, and the relationship between teams and what they build.

09 Aug 2023 — How Technology-Enabled Trucking Can Benefit Companies And Drivers Alike
Host · The Logistics Tribe · With AI Fleet co-founder Mark Farkas: better utilization, smarter planning, and the economics of driver-friendly trucking.

27 Jun 2023 — An Insurance Policy for Trucking Rates
Host · The Logistics Tribe · With ZenHedge founder Krishnan Kandasamy: freight-rate volatility and financial approaches to transportation risk.

17 Feb 2023 — The Business of Freight Market Analytics
Host · The Logistics Tribe · With Ken Adamo of DAT: the business of freight data, analytics, and pricing information.

12 Jan 2023 — The Superpower of Reading & Retaining
Author · We’ll Be There Soon · A practical reflection on learning, sustained attention, and remembering what you read.

03 Nov 2022 — Platforms & Asymmetric Pricing
Author · We’ll Be There Soon · The economics of pricing different sides of a platform, and how those choices affect competition.

01 Nov 2022 — Logistics veteran Hermann Ude on the industry’s impact on climate change and what role digital technologies can play
Host · The Logistics Tribe · With Hermann Ude: how the logistics industry can evolve, and where digital technology can reduce environmental impact.

06 Oct 2022 — Platforms and Negotiation Leverage
Author · We’ll Be There Soon · How participants’ bargaining power shapes platform business models and the economics of intermediation.

26 Sep 2022 — When Scale Matters
Author · We’ll Be There Soon · How matching complexity, network effects, and multi-homing shape the value of scale in logistics platforms.

26 Sep 2022 — Standards & Intermediation
Author · We’ll Be There Soon · How platforms compete through the rules they set and the role they play between trading partners.

26 Sep 2022 — Deep Dive: Platforms in Logistics and Supply Chain
Conversation · The Logistics Tribe · A long-form discussion with Märten Veskimäe on the mechanics and competitive economics of logistics platforms.
Listen on Spotify

11 Aug 2022 — Smart sourcing: getting started with AI in logistics procurement
Author · LinkedIn · Where to apply autonomous decision-making in transport procurement, and how it changes the work around it.
Read the Transporeon edition

09 Aug 2022 — Is now the right time to work for a LogTech Startup?
Guest · The Logistics Tribe · A discussion with Frederic Krahforst, hosted by Boris Felgendreher, about choosing a career in logistics technology.

Aug 2022 — Data Driven Decision Making: Autonomous Procurement with Nestle
Panelist · Transporeon / Talking Logistics · A seminar examining the use of data and automation in transport procurement, with a shipper perspective from Nestlé.
Read Adrian Gonzalez’s seminar recap

03 Feb 2022 — How Real is the US Truck Driver Shortage?
Host · The Logistics Tribe · Examining driver availability, retention, pay, working conditions, and changes in the trucking business.

19 Jan 2022 — So, where are we with Supply Chain Visibility?
Host · The Logistics Tribe · What visibility systems need to deliver, from usable data to risk awareness and better decisions.

22 Sep 2021 — Can we ship containers on autonomous, hydrofoiling speed boats yet?
Host · The Logistics Tribe · Exploring autonomous hydrofoil vessels and their potential role in moving freight.

09 Jul 2021 — Contrarian Views on Startups, Digital Freight Forwarders, LogTech, AI and more
Guest · The Logistics Tribe · Boris Felgendreher interviews Jonah about founding TNX, its acquisition, and the assumptions behind logistics technology.

20 Dec 2019 — Truckstop Helps Brokers Move Fast
Author · LinkedIn · How book-now offers and data-driven buying could bring new capabilities to mid-sized freight brokers.

05 Dec 2019 — From Hustler to Quant – The Arms Race in Truck Brokerage
Author · LinkedIn · The shift from relationship-driven hustle toward software and quantitative decision-making in truck brokerage.

04 Nov 2019 — Slow Walk: Innovation at Logistics Companies
Author · LinkedIn · An examination of how established logistics companies approach innovation and technological change.

30 Jan 2019 — Pulse of the Market: Takeaways from the BGSA Conference 2019
Author · LinkedIn · Reflections on the logistics market, industry conversations, and practical AI at the BGSA conference.

20 Dec 2018 — Using artificial intelligence to improve logistics planning
Co-author · FreightWaves · A co-authored examination of practical applications of artificial intelligence in logistics planning.

09 Aug 2018 — Hypechain: How Blockchain is Overpromising in Logistics
Author · LinkedIn · An early critique of the gap between blockchain marketing and the problems logistics systems actually need to solve.

21 Jun 2018 — Late but not Surprised: How Dominant 3PLs are Reacting to Technical Change
Author · LinkedIn · How incumbent logistics providers respond to technical change, and the limits of cosmetic innovation.

08 Jun 2018 — Deutsche Post CEO says Freight is Dumb
Author · LinkedIn · A response to claims about freight’s resistance to software disruption and the scope for technology-led change.

06 Mar 2018 — The Rise, Fall, and Rise of Trucking Marketplaces
Author · LinkedIn · An examination of the waves of companies trying to build a marketplace for trucking.

13 Feb 2018 — DB Schenker & the Future of Truck Dispatching
Author · LinkedIn · Reflections on truck dispatching and how technology may change transport operations.

03 Nov 2017 — Amazon & New Zealand
Author · LinkedIn · The implications of Amazon’s Australian expansion for New Zealand retail and delivery networks.

23 Jul 2017 — Love the Differences: Blockchain for Supply Chain Visibility
Author · LinkedIn · Where distributed ledgers differ from conventional databases, and which visibility problems might benefit from those differences.

10 Mar 2016 — Early Stage Startup Advice (March 10 2016, Jonah)
Presenter · SlideShare · Slides offering advice for founders in the early stages of a startup.

21 Feb 2016 — Being defeated, decisively, by constantly greater beings
Author · LinkedIn · A personal reflection on ambition, difficult challenges, and the choice to build a startup.

26 May 2015 — Jonah’s SCV Presentation (26-May-2015)
Presenter · SlideShare / GT Nexus · A conceptual framework for supply-chain visibility, with applications to semiconductor-industry strategy.

13 May 2015 — Competitive, Profitable, and In-Budget: Pricing Supply Chain Software
Author · LinkedIn / Supply Chain Visibility · A framework for software pricing that connects buyer budgets, seller economics, competitive responses, and negotiation.
Read the Medium edition

03 Nov 2014 — Utility-Scale SaaS: a Shift in the Enterprise Software Market
Author · Supply Chain Visibility · Medium · The evolution of cloud software from a delivery model toward shared infrastructure, network effects, and utility-scale economics.

21 Oct 2014 — Bleeding Edge to Trailing Edge: Assessing Supply Chain Technology Readiness
Author · Supply Chain Visibility · Medium · How to assess a supply-chain technology’s maturity and readiness rather than relying on excitement around its adoption.

09 Sep 2014 — We Need to Talk: the Role of Dialogue in Future Information Exchanges
Author · Supply Chain Visibility · Medium · Why information exchange may need dialogue and shared meaning, rather than merely sending data between systems.

09 Sep 2014 — Visibility Example #6: World as a Warehouse
Author · Supply Chain Visibility · Medium · Using visibility across distributed inventory locations to treat a wider network as an available pool of supply.

09 Sep 2014 — Visibility Example #4: Lot vs. Serial Number Tracking
Author · Supply Chain Visibility · Medium · Choosing between lot-level and item-level tracking according to the decisions and controls a business needs.

09 Sep 2014 — Visibility Example #3: When and How to Capture Data
Author · Supply Chain Visibility · Medium · A practical example of how the timing and method of data capture affect the usefulness of visibility.

09 Sep 2014 — Visibility Example #2: Save the Sale
Author · Supply Chain Visibility · Medium · Using visibility to find, divert, and commit inventory when new demand would otherwise go unmet.

09 Sep 2014 — The Supply Chain of Digital Content
Author · Supply Chain Visibility · Medium · How digital distribution changes the movement of value, the role of intermediaries, and the skills required in a supply chain.

09 Sep 2014 — The Hollow Enterprise and Supply Chain Visibility
Author · Supply Chain Visibility · Medium · The role of visibility when organizations outsource activities but still need to coordinate an end-to-end business.

09 Sep 2014 — Supply Chain Visibility Example #5: Benefiting from GPS
Author · Supply Chain Visibility · Medium · Combining order information with GPS location data to improve the reliability and usefulness of delivery information.

09 Sep 2014 — Supply Chain Visibility Example #1: Upstream Visibility for Retailers
Author · Supply Chain Visibility · Medium · A retailer-focused example of using upstream shipment information to improve operational decisions.

08 Sep 2014 — What is Supply Chain Visibility
Author · Supply Chain Visibility · Medium · Defining visibility in terms of capturing information, creating intelligence, and changing cross-organizational decisions.

08 Sep 2014 — Risk Management via Supply Chain Visibility
Author · Supply Chain Visibility · Medium · The business case and mechanisms for reducing supply-chain risk, including the risk that apparent protection encourages greater exposure.

08 Sep 2014 — Learning by Playing: More Supply Chain Games
Author · Supply Chain Visibility · Medium · Two additional training games exploring supply-chain relationships, competition, and the incentives created by rules.

08 Sep 2014 — A Framework for Visibility Effectiveness
Author · Supply Chain Visibility · Medium · A framework for evaluating visibility by its information quality, accessibility, and relevance to business decisions.

2014 — Supply Chain Visibility: From Theory to Practice
Author · Routledge / Gower · A book-length framework connecting visibility capabilities to business decisions and supply-chain performance.
Publisher’s paperback listing

Jan 2011 — Playing for Real: Supply Chain Games for Training
Author · Supply Chain Visibility · Medium · Training games for developing intuition about coordination, competition, and incentives in multi-party supply chains.

Feb 2026 — TPM TODAY | Setting the Table for 2026: GenAI, Agents, and the Human Loop
Guest · Journal of Commerce · TPM Today · A conversation about generative AI, agents, and the role of human supervision in logistics.

Jan 2012 — How to Innovate (Linked-In)
Presenter · SlideShare · A public slide presentation on innovation.

Browse by topic or chronologically. Use search and filters to explore the collection.

We’ll Be There Soon on Substack ↗

Selected writing & conversations

The agent that knows who it works for (opens in a new tab)
Author · We’ll Be There Soon · 2026-08-01

Single Threading: How to organise people (opens in a new tab)
Author · We’ll Be There Soon · 2026-04-12

AI Strategy Mistake: Why MUST Your Org Chart Change in 2026. (opens in a new tab)
Guest · The Schelling Point · GSBN · 2026-06-25